I AM PLAYR CAST HOW TO

Try dropping aline in this space and you may catch a fish or two – but to go home with a full net you’ll need to out-fish the others, and that’s tough. It’s called the ‘red ocean’ because in this highly competitive space, some boats are sinking and there’s blood in the water!

Most businesses are sailing in the ‘red ocean’, a highly competitive space where everyone is competing with each other on price, features, and market share. The principle behind blue ocean strategy is that businesses live in either blue or red oceans. If you’ve been lucky enough to go to business school, (or unlucky depending on your perspective 😉 ) one of the books on your reading list was probably blue ocean strategy. The first element of this framework is something I call, blue ocean marketing channels

I AM PLAYR CAST HOW TO

Growth hacking is a new(ish) area, and I’ve reflected on how to create a framework that would guide marketers on how to approach growth hacking for their business. When growing gaming startup We R Interactive, we also used growth hacking successfully when developing I Am Playr to millions of users. This has been achieved not through TV ads, billboards, PR or other ‘traditional’ marketing channels, but rather something called ‘Growth hacking’. Think Snapchat, Whatsapp, Dropbox, Airbnb etc. Over the past decade, there’ve been countless tech startups from Silicon Valley and beyond that have reached escape velocity and acquired millions of users.

I am playr cast